Born as an extension of Quercia, “BASECAMP” is a project that transfers the clubbing concept within high-altitude environments, giving birth to a new and experimental blend, very far from what traditional “après-ski” experiences provide. In occasion of the opening event, I created a tailored brand identity for the project: The idea was to bring value to the landscape rather than the party enviroment, communicating through exploration gear codes. The aesthetic style in fact follows a very technical and contemporary feel — a necessary trait shared by all outdoor clothing brands — while being loyal to the old mountain world heritage, by hinting slight vintage references, as if the brand existed already for decades and had been alive ever since. You will find a visual guide below.

Moodboard

Visual Gallery